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WPT Enterprises, Inc. has announced the global expansion of its hugely popular World Poker Tour with the signing of two licensing agreements to stage regional versions in Canada and the Philippines.WPT CEO and founder, Steve Lipscomb revealed that the company has concluded agreements with ABS-CBN Broadcasting Corp., the largest integrated media and entertainment company in the Philippines, and Aidan Tracey, a respected Canadian marketing, sponsorship, and promotion expert, to offer multi-tournament WPT Tours in card rooms and casinos in the two countries beginning early 2006.
The events will feature WPT-style Texas Hold'em tournaments, which is expected to draw hundreds of players for increasingly growing prize pools at each stop. The WPT has been airing on television networks in Canada and The Philippines for the past two years, drawing a large following and adding to the global popularity of poker.
"We are very pleased to be able to bring the WPT to the fans in other countries who have been itching to try their hand at making a WPT Final Table," said Lipscomb.
ABS-CBN is being granted the right to create four episodes in the first year, five in the second and six in the third -- and to air them exclusively for four years total. The show will air in both English and Tagalish (a mix of Tagalog and English). The winner of the Filipino WPT Tour will also have a seat in the WPT Championship at Bellagio each April.
The company is involved in television and radio broadcasting, as well as the production of television programming for Filipino domestic and international audiences. It operates 35 stations nationwide that reach an estimated 97% of all television-owning households in the Philippines.
In Canada, Aidan Tracey, who has previously assisted the WPT to secure sponsorship tie-ins north of the border, will develop, stage and market a regional tour. Tracey is currently President of Mosaic Sales Solutions Field Marketing, the leading experiential event marketing company in Canada. Tracey has also produced the World Beer Games, which aired on TV in 2002 and 2003 in many markets outside the USA, including Canada, the United Kingdom and Australia.
Meanwhile, the WPT Season 4 will begin with a Sept. 19-22 event at the Borgata in Atlantic City and will conclude in April for the WPT World Championship in Las Vegas.
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