World Poker Tour (WPT) is a weekly televised series of about 13 poker tournaments worldwide. Started in 2003 and airs on the Travel Channel, the TV program features real casino events and has helped poker and poker players to gain a wider audience. Many Online poker sites today offer guaranteed seats to the WPT events. 
Virgin Poker is now a part of the Boss Media poker network and was finally launched yesterday, November 24, in London. The online poker site was initially soft launched in July of 2004 but this latest offering sees the poker site in a brand new perspective.
Almost every aspect of the website has been redesigned to provide additional features, as well as a depth of content suitable for the current marketplace.
Virgin Poker, under the company Virgin Games, is being planned to be aggressively marketed in the first quarter of 2006. The site itself has a number of tricks up its sleeve, including brilliant tournament opportunities including 'The Big Three', where a winner walks away with entry into the three biggest land-based poker tournaments on the planet.
Another thing that can draw attention for Virgin Poker will be its focus on customer support and retention schemes. In the first six months of operation, Virgin Poker will be launching a market-leading loyalty program and a platform that nurtures the online poker community.
''Virgin Poker will use the resources of sister companies throughout the Virgin Group to add new value to our players' experience. We will be able to offer a loyalty scheme similar to that found at the Virgin Casino that allows players to earn Virgin Atlantic points whenever they play,'' says CEO of Virgin Games, Simon Burridge.
Furthermore, Virgin Poker will be trying to entice would-be players to their new service by tapping into the more entertaining aspects of poker than just the purely monetary allure of the game. Burridge adds, ''Our message is clear; it's not just about winning money, it's about creating a fun, social environment where poker can be enjoyed.'
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