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UK's television giant Five has struck partnership with Party Poker. The online poker site will be sponsoring the network's event-based poker programming.With this deal, Party Poker becomes the sole sponsor of Five's late-bnight broadcast of three major poker tournaments that will take place within the next 12 months.
The company also claims that the 72 hours of poker programming features the biggest deal to date for event-programming packages in the U.K. television industry.
This is a great marriage between the editorial and commercial endeavors of Five's business. We realized very early on that poker programming was significantly outperforming station average audience levels in the late night slot." says Five's head of commercial development, Jonathan Lewis.
In addition to the broadcasts, Five will also work with Party Poker to develop its own online site as well. The site will feature free weekly broadband downloads, poker tutorials, competitions and tournament information.
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