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Wednesday, February 15, 2006

PartyGaming Buys EmpirePoker

PartyGaming has announced it had acquired Empire Poker, plus other online sites aceclub.com, and starluckcasino.com for the sum of $250 million dollars.

Before the dispute that ha sdragged the two company the last few months, Party Poker and Empire were considered 'sister sites' by players, as it was commonly known among players that they were actually playing on Party's skin.

In October, Party made a decision to cut off its 'skins' from the Party player pool, effectively leaving Party as a standalone entity, and leaving the skins without the bulk of the player base they had become accustomed to.

This move led to initial discussions about Party acquiring Empire, but negotiations stalled, and eventually Empire chose to begin legal proceedings. This move today ends those legal proceedings, and allows Party to move forward free of any entanglements from its former 'skins'.

"This acquisition brings our skins strategy to a close and consolidates our leading position in online poker ahead of the launch of the fully-integrated, Party-branded platform. The introduction of Blackjack last October marked the beginning of our cross-selling strategy; the integrated platform will enable PartyGaming to take the cross-selling of games to a new level." Commented Richard Segal, Chief Executive of PartyGaming.

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